User Experience Design

A crucial part of designing an active website is focusing on the online customer journey or User Experience (UX) – get this right, and you can create a site that users find compelling and will then keep revisiting time and again.

To create a compelling user experience (UX), it’s essential to have a deep understanding of the whole cross-section of users so that you know what they are looking for, what they value and their abilities and limitations, so you have a clear outline of their online user habits.